Bacon Sriracha Unicorn Diaries

Eat24 Unbreaking Up With Facebook

January 10, 2017

Dear Facebook,

It’s been 2 years, 9 months, and 28 days since we left you. Guess what? We’re coming back, and there’s nothing you can do to stop us (or maybe there is? We’ll find out).

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Yes, that’s right. The Eat24 Facebook Page is back. And to celebrate, we’re hosting a 24-hour LIVE video event* on Tuesday January 24th and making it rain coupons to save $$$** on Eat24.

But wait… Why are we coming back to you? Well for one thing, we’re older, wiser, and more mature (don’t worry, we’re still the same weirdos who did this and this and this and even this).

But really, the biggest reason is we miss all our Facebook friends.

Yes, maybe your algorithm sucked (or maybe our posts were stupid), but the truth is, our Page was always full of people talking to us. We had customers showing love, asking questions about their orders, asking us for coupons, and just stopping by to say hi. Thinking about all the people we lost contact with because we closed our Facebook page makes us sad.
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So this time, Facebook, it’s not you, it’s us. And really, it’s not us, it’s our customers. We love them, and we’re doing this for them.

We’re not the only ones who have grown up. You’ve changed a lot too–especially now that you have this Facebook Live thing that is always showing up in our personal News Feeds and push notifications (sometimes from Pages we don’t even like, which is weird). This new feature got us thinking…

pasted image 0 (1)See, told you. #maturity

Since we love our customers, and you love to boost the ranking of Live videos in people’s News Feeds… we thought we should do a Facebook Live tribute to our customers! But not an annoying one, one that’s actually useful because it’s full of entertainment and coupons to save money on dinner.

So that’s what we’re doing. We’re coming back, Facebook, and we’re making it a 24-hour* live streaming event (because we can’t do anything in moderation). Tune in to the Eat24 Facebook page on Tuesday, January 24th (haha get it?) for an epic 24-hour real-time audio-visual extravaganza filled with kittens, noodles, explosions, and COUPONS. LOTS AND LOTS OF COUPONS (aka free food). Coupons for $5 off (free onion rings), coupons for $2 off (free guacamole), coupons for $0.24 off (free soy sauce packets)… who knows what else!

Just kidding. We wouldn’t give out $0.24 coupons. We aren’t jerks.

Yes Facebook, you can use the coupons too.
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If we pull it off, this will be the longest Facebook Live stream ever completed*. And we’ll finally have a place to channel our restless energy and love for our customers into something record-breaking, if not fairly cathartic.

Will we pull it off? Will the internet be big enough for dank memes of this size? Can our coupon machine handle it? Will you shut us down because we were kind of a dick three years ago?

Grab some coffee and tune in at 9am PST (noon EST) on January 24th, 2017 to find out.

(We couldn’t pick a favorite “Eating popcorn” gif so here are five.)

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Eating-Popcorn-Soda

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Above all, this is a celebration of our customers. We’ve missed you on Facebook. So this video is for you.

Love,
Eat24

P.S. Don’t forget to like us on Facebook. If Facebook isn’t your thing, that’s okay. We have Twitter and Instagram too.

*Technically Facebook only lets you go Live for 4 consecutive hours, so we’ll be doing six 4-hour chunks back to back to back (to back to back to back).

**And now here’s a poem our lawyers wrote: All coupons in our Facebook Live video expire on Wednesday, January 25th, 2017 at 11:59PM PST. You must have a Eat24 account to use our codes, which can each only be used once on orders with a subtotal of $10 or more when paying with Credit Card, Apple Pay, Android Pay, or PayPal. Coupons are valid only on Eat24.com or the  Eat24 app.

  • Jon Marshall

    John Stewart is best. = )

  • kgal1298

    LOL so new marketing director?

  • Willie D

    So it seems that Yelp needs a new way to advertise, so let’s go back to Facebook. Competition with Sprig, Munchery, UberEats hitting Yelp and Eat24 hard? Gotta come back to where the people are? I understand that.

  • Willie D

    Bingo! My boss is like “We need to stay on top of our social media” and yet we only know of 2 or 3 regulars who use it, and most people are hearing bout us from TV, Print papers and magazines.

  • ironman2819

    So… You sold your souls after all… This isn’t about the customers so much as it really is about the money…

    I knew it when you were bought buy Yelp you would sell out one day.

  • Fyre Rayne

    Wow! Fans like myself who have stayed with you BECAUSE you left faceplant will most certainly be hurt and disappointed IN you. I must admit I am disappointed FOR you @Eat24. It is a slippery slope that you have stepped on to. I understand your marketing department feels that it is a necessary and precautionary step to protect your bottom line in the coming economic uncertainties by increasing your client engagement. But this will not bode well for the relationships you have established based upon the heroic and respected step of leaving a monopolizing dictatorship in first place. I stand by you because I understand bedding the necessary evils in business…. but my heart breaks a little.

  • Sandika

    I love you more! (preemptive and assuming)

  • Love you the mostest!! <3

  • Peter Simmons

    So its about MONEY send me some?

  • Teemo

    “Just kidding. We wouldn’t give out $0.24 coupons. We aren’t jerks.”

    But you do give out useless $2 coupons every two days 😉 Might as well use Grubhub

  • kgal1298

    They got out by Yelp…and they’ve been on Instagram for awhile too so they never really left anything and probably lost some business from leaving Facebook, which when they did it was the popular thing to do at the time, but eventually all the companies that left just went back to it and poured money into it.

  • Sandika

    Dangit. I used to know to say “more than you” or “infinity” when I was younger, but I’m obviously slipping in my old age. I’m off to rethink life. BBL.

  • Ryan

    What do you mean useless? $2 off is way better than $0 off.

  • Teemo

    You could say the same about the 0.24 coupons 😉

  • Oddly enough, it’s still the same weirdo running this place.

  • $2 is like half a taco, 17 fries, 1.5 egg rolls …

  • Ok? How about coupon code ‘bubbles’

  • Faceplant!! That is the best burn we’ve heard in a while.

  • kgal1298

    Damnit tell the weirdo to make up his mind. 😛

  • Lol. She says yes. Actually no. Well, maybe.

  • He sure is.

  • Yelp would probably prefer that we stay off of Facebook, with all the dumb content we put on there (one star at best).

  • Justin Chaschowy

    I’m pretty upset with this.

    I used you guys as an example on my blog, about a smart business that broke free from the control freak matrix.

    http://returnbuyer.com/funny-thing-happened-to-mark-zuckerberg-funnier-that-so-many-businesses-are-still-devoted-to-facebook.html

  • You’re right! It’s definitely not a good publishing platform, but when customers are coming on Facebook asking where their food is, saying they forgot to add rice or forgot to enter a coupon, as a company that prides itself on customer service, we can’t just ignore them.

  • 420🍁

    Like buttah

  • *Technically Facebook only lets you go Live for 4 consecutive hours, so we’ll be doing six 4-hour chunks back to back to back (to back to back to back).

  • Yes, maybe your algorithm sucked (or maybe our posts were stupid), but the truth is, our Page was always full of people talking to us. We had customers showing love, asking questions about their orders, asking us for coupons, and just stopping by to say hi. Thinking about all the people we lost contact with because we closed our Facebook page makes us sad. https://img.clippp.com/98525dcf46516d4d5230f8fa6c58acf9_free-school-clipart-clip-art-pictures-graphics-and-illustrations-classroom-clipart_434-550.jpeg

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